Google Analytics Premium

Google have lowered the barrier to enterprise analytics because, in their words, “the best numbers shouldn’t be just for those with the biggest pockets“.

Since launching their Premium offering – at a truly competitive cost – Google have provided a highly viable alternative to the previous leaders in the enterprise space (SiteCatalyst, WebTrends, CoreMetrics etc) that leading organisations such as eBay and Travelocity have taken to their heart.

Leverage GA’s Premium offerings such as native connection to Google BigQuery, DoubleClick, excellent support and earlier access to game changing beta features.

Google Analytics’ Premium offering provides:

  • 1 billion hits per month
  • Up to 3 million rows of data in unsampled reports
  • 4-hour fresh data (usually < 1 hour)
  • Custom Funnels
  • Roll-up reporting
  • Export to Google BigQuery (including $500 credit to use against querying this data each month)
  • Enhanced integration with DoubleClick (currently in Beta)
  • SLAs ensuring guaranteed, reliable data access, 24/7
  • Dedicated Account Manager and customer support
  • Maximum safety and security for your data
  • Data you own and fully control

 

IMPLEMENTATION
Whether you’re planning on an initial implementation or trying to resolve tracking issues and discrepancies, we can help with your Google Analytics Premium implementation and / or troubleshooting to ensure you have credible data for making informed product and marketing decisions.

CUSTOM REPORTING
We’ll help you make the most out of GA’s multiple (often automated) reporting options and ensure that the tags are implemented in a way allowing your reporting needs to be met.

INTERPRETATION & ANALYSIS
We will mine your data and find conversion drivers, trends and key factors – both positive and negative – for your business.  We will also help set up tests either using GA’s built in capabilities or by effectively integrating with your preferred 3rd party testing solutions.

 

If you need support to effectively evaluate, migrate to, or exploit an existing implementation of Google Analytics Premium as your enterprise online analytics solution please contact us.

 

What is the 10/90 rule?

There’s a simple rule Avinash Kaushik quotes for success in the online analytics space – 10/90. Essentially, for every 10% of the budget that goes on the tool, 90% should go on the resource to actually use the system effectively. This may sound daunting – but as an aspirational target it does lead to businesses developing an analytics centre of excellence.  

Resource is the key word here – it doesn’t just mean for every £10 you spend on an analytics solution you should be spending £90 on analytical staff – but that everyone in the business (who’s role requires it) should be comfortable with extracting actionable insight from the solution – from the analysts who ‘own’ the tool to sales staff who need to pull pitch documents together to product and technology staff who need to understand if their latest developments have moved the dial.

Once the solution – be it Google Analytics Premium or something else – is implemented, the journey is only just beginning – user adoption across the whole business is the key driver of online success and is a passion of ours.