Data Strategy

Defining a strategy for a business’ data to align with and support their goals.  Identifying commercial opportunities from data, enriching with valuable 3rd party datasets, system and tool selection and implementation.

Web & App Analytics

Implementation / migration, architecture, 3rd party integrations, audit of current set up, end user training, Google Analytics Premium exploitation, UKOM/comScore set-up, general reporting & insight.

Programmatic Advertising

Implementation / migration, tag architecture, segmentation, CRM/analytics implementation architecture, conversion rate analysis, data mining.

Data Mining & Visualisation

Extraction, manipulation and visualisation of complex datasets via QlikView, Tableau, R, SPSS, SQL.

Forecasting and Pricing Analysis

Forecasting for consumer demand, online traffic & advertising, retail sales.  Pricing elasticity and revenue impact analysis.

Project Management

Agile/SCRUM, waterfall or PRINCE2, technical business analysis, process improvement, budget management, team management.

CRM

Marketing impact analysis, retention analysis, LTV, CRO, segmentation, consumer insight, integration with programmatic advertising solutions.

UX

Hypothesis testing, prototyping, wireframing, persona identification, user insight, competitor analysis, controlled user testing, live A|B testing via tools such as VWO, Optimizely, QuBit.

Other Services

Data/analytics systems tender process (supplier or client side), MI & business reporting, ad hoc analysis, audit support (such as print circulation audits from ABC).

 

 

Please ask about any other services not listed here as this summary just covers the most frequent requests.